Here is your Guide to Buying Jewellery

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Buying jewellery should be a joyful and personal experience. Whether you're treating yourself or picking out something special for a loved one, it's a chance to express style, celebrate a milestone, or mark a treasured memory. But with so many beautiful pieces to choose from, knowing where to begin can feel a little daunting.
That's why we've created this guide—to help you navigate the wonderful world of jewellery with confidence and ease. From choosing the right metals and gemstones to understanding what those little hallmarks mean, we'll walk you through everything you need to know so you can find a piece that feels just right for your style, story, and budget.
Finding the Right Piece for You
Before you start thinking about details like metals and gemstones, it helps to consider what type of jewellery you're actually looking for. Each piece tells its own story and serves a different purpose—whether it's something timeless for everyday wear, or something bold to make a statement.
Necklaces
A necklace can be that perfect finishing touch—elegant, expressive, and sentimental. With so many designs available, from minimalist chains to meaningful pendants, there's something for everyone. They also make lovely gifts that hold emotional value, ideal for marking special moments.
Rings
Rings are often packed with meaning—especially when given as a gift. Whether you're celebrating love with a dazzling engagement ring or simply adding something stylish to your own collection, rings come in all styles, sizes, and gemstone settings. From classic designs to bold and modern cuts, there's plenty to explore.
Bracelets
Bracelets are beautiful additions to any jewellery box and often become heirloom pieces passed down through generations. Whether you prefer the charm of a delicate chain or the clean elegance of a bangle, you'll find styles to match every outfit and occasion.
Earrings
Looking to complete your look with a little sparkle? Earrings are perfect for that. From subtle studs to dramatic drop earrings and statement hoops, you can choose something that suits your mood—or your outfit.
Pendants
Already have a chain you love? A pendant is the perfect way to personalise it. Popular styles include hearts, crosses, and lockets—each carrying its own meaning. With so many designs to choose from, you're sure to find one that speaks to you.
Choosing the Right Precious Metal
When it comes to jewellery, the metal you choose can make a big difference—not only in appearance but also in durability and price. Here's a quick guide to the most popular choices:
Platinum
Platinum is strong, naturally white, and shines brilliantly. Its durability makes it a great everyday choice, especially for people with active lifestyles. It's also hypoallergenic—ideal for those with sensitive skin. Because of its purity and rarity, platinum tends to be more expensive, but it's an investment in timeless quality.
Gold
Gold is a classic choice, available in several shades depending on the alloys it's mixed with:
Yellow Gold: Traditional and warm in tone—ideal for timeless, elegant pieces.
White Gold: Sleek and modern, with a silvery finish enhanced by rhodium.
Rose Gold: Romantic and distinctive, with a soft pink hue that's very on-trend.
Gold comes in various carats, which indicate how much pure gold is in the mix. Lower carats are more durable, while higher carats offer a richer colour and higher value.
Silver
Sterling silver is affordable, stylish, and incredibly versatile. It has a beautiful shine, though it may need a little more care over time as it can tarnish. Still, it's a much-loved metal for good reason—and works well for both everyday wear and special occasions.
All About Carats
Carats don't just apply to diamonds—they also describe the purity of gold:
Carat Purity Notes
9ct
37.5% Durable and affordable; great for everyday wear
14ct
58.5% A nice balance between purity and strength
18ct
75% Rich in colour, more luxurious
22ct
91.6% Very soft; best for plain jewellery
24ct
99.9% Purest form of gold; not suitable for most jewellery
Gemstones: Add a Personal Touch
Gemstones bring colour, character, and meaning to your jewellery. Whether you're celebrating a birthday or simply love a particular stone, there are endless options to explore.
Birthstones by Month
Want something thoughtful and symbolic?
Consider choosing a birthstone:
Month Birthstone
January Garnet
February Amethyst
March Aquamarine
April Diamond
May Emerald
June Pearl, Alexandrite
July Ruby
August Peridot
September Sapphire
October Tourmaline, Opal
November Citrine, Topaz
December Zircon, Tanzanite, Turquoise
Match Your Skin Tone
Cool tones (pink or red undertones):
Try sapphires, rubies, amethysts
Warm tones (yellow or golden undertones):
Look for citrine, garnet, or amber
Natural vs. Synthetic Gemstones
Natural stones are stunning, but synthetic gems offer a great alternative—affordable, ethical, and just as beautiful. Cubic zirconia and lab-created sapphires or emeralds are fantastic if you're budget-conscious or environmentally minded.
Understanding Jewellery Hallmarks
Hallmarks are small but mighty—they help you understand the quality and authenticity of your jewellery.
What a Hallmark Tells You
Who made it
What it's made from
Where it was tested
(Sometimes) When it was tested
Examples of Metal Standards
Gold: 375 (9ct), 750 (18ct), etc.
Silver: 925 = Sterling Silver
Platinum: 950 = 95% pure platinum
Palladium: 950 or 999 depending on purity
Find Something That Feels Right
Jewellery is deeply personal. Whether you're choosing it for yourself or someone else, it's all about what speaks to you. From delicate silver studs to bold gemstone rings, you're not just picking out a piece—you're choosing something to treasure.
We're proud to offer a wide range of jewellery, both brand new and pre-loved. With collections for every taste, style, and budget, we're here to help you find something truly special.
If you have any questions or need help choosing, feel free to get in touch or visit us .
